News & Resources

Risk of a fragmented future in sports broadcasting
2022-07 The new norm within sports broadcasting has quickly begun to shift towards streaming and over-the-top (OTT) media services. Gone are the days when sports were all broadcast through traditional ...
Comparing the Business of Sport and Esport
2022-05  Esports has quietly been growing rapidly over the past few years. Although it may still have quite a way to go compared to some the largest sporting leagues in ...
Why Big Data empowers the Single View of the Fan
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
How Big Data enables Fan Engagement
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...
Only open platforms are the future of connected fitness
2022-01 The question, what role technology plays when it comes to the future of the fitness industry, has been subject of many studies and opinions. The pandemic has accelerated the ...
Sensors and Devices in Sport
2021-11 Deployment of sports technologies is impacting a number of verticals in the sports industry: people are changing the manner in which they participate in sport; the attainment of health ...
Global Supply Chain Issues
2021-10 From the ‘toilet paper crisis’, a current gasoline shortage in the UK, the microchip-shortage affecting automotive, technology devices and consumer electronics to empty supermarket shelves and concerns about delivery ...
Activity Trends in Sport and Recreation
2021-09 Activity Trends in Sport and Recreation Which is the fittest country on earth? The World Economic Forum (WEF) summarized the fitness and recreation activities of people in 29 countries in a ...
Blockchain in Sport means more than Cryptocurrency
2021-03  Application of Blockchain technology in sport means much more than the use of cryptocurrency.  When the Sacramento Kings launched a blockchain-based auction platform in early 2020 “they relied on ...
Divergence of Media and Data Rights
2021-02  Sports media rights are marketed globally by selling licenses to various channels that broadcast events regionally.  Besides the conventional broadcast footage, sports performance data derived from the athletes' wearable ...
Cyber Security in Sports
2020-11  Coaches, sports scientists and athletes nowadays collect vast amount of data to track performance.  Why is Cyber Security important in Sport?  In many cases, such performance data collected consists ...
6 Things Sports need to do to master Digital Transformation
2020-03  Instead of developing truly open standards and providing suitable interfaces for necessary data exchange and collaboration, ‘innovators’ in sports technology are attempting to lock customers into proprietary platforms and ...