2020-03 Instead of developing truly open standards and providing suitable interfaces for necessary data exchange and collaboration, ‘innovators’ in sports technology are attempting to lock customers into proprietary platforms and solutions. This situation can almost be likened to people not being able to call each other because one of them uses T-Mobile whereas the other uses Verizon.
Consequently, aspects of digital service provision, development of new business models and open innovation, become integral prerequisites in the digital translation journey. It has been suggested that sports adopt six actions to master digital transformation:
1. Transform into Service Organization
Like many other organisations, sports have to adopt a customer-centric mindset.
2. Merge Industry and Internet Culture
In order to attract new participants in compete with the ever-increasing entertainment alternatives, sports need to merge their existing industry culture with a digital internet culture.
3. Open Innovation and Collaboration
Rather than competing over existing participants and cannibalising from other sports, sport as an industry has to collaborate and attract customers beyond their existing base.
4. Develop New Business Models
Particularly when trying to compete with offers from other industries, sports have to consider new business models and cater to 'bite-sized' offering.
5. Focus and Set Priorities
Despite almost endless possibilities and opportunities, it is important to identify priorities and focus limited resources in sports.
6. Value Security and Privacy
Instead of deploying a clandestine form of deep-state surveillance on patrons and participants, sports need to value security and protect their customers privacy.
If you are interested to understand how the integral prerequisites of the digital translation journey are based on aspects of digital service provision, development of new business models and open innovation, please contact chemneera.