Activity Trends in Sport and Recreation

Activity Trends in Sport and Recreation

2021-09 Activity Trends in Sport and Recreation 

Which is the fittest country on earth? 

The World Economic Forum (WEF) summarized the fitness and recreation activities of people in 29 countries in a recent video.  According to the Ipsos survey, globally, most common activities are fitness, running, cycling, soccer and swimming [1].  The research revealed that Dutch people exercise on average 12.8 hours per week with The Netherlands considered the fittest country on earth.  People in Brazil, Chile, France and Italy exercise less than 4 hours a week and according to the poll, 1/3 of people in Japan do no exercise at all.  6 in 10 people would like to play more sport with ‘lack of time’ (37%) being the biggest barrier.

Additional information

If you are interested to discover further insights into the changes of sport and recreation driven by social, demographic and technology changes, please contact chemneera.


[1] World Economic Forum (WEF): The Fittest Countries On Earth; retrieved from

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