News & Resources

Why Big Data empowers the Single View of the Fan

Why Big Data empowers the Single View of the Fan
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...

How Big Data enables Fan Engagement

How Big Data enables Fan Engagement
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...

Smart Stadium extending beyond on-field data

Smart Stadium extending beyond on-field data
2020-09  The smart stadium extends on-field data analysis to off-field information technologies.  From networked stadium infrastructure, in-stadium Broadbent or cellular networks, security, merchandise and concessions to links with transport, broadcasting ...

Fan Engagement - Insights through Social Media Analytics

Fan Engagement - Insights through Social Media Analytics
2017-09  Social Media analytics can provide insights into fan engagement that previously have not been available on such a large and far-reaching scale.  Twitter's interactive NFL followers map (see #NFL2014 ...

Video Assistant Referee (VAR) makes match debut in Melbourne

Video Assistant Referee (VAR) makes match debut in Melbourne
2017-04 After successfully completing tests of the new technology at the FIFA Club World Cup in Japan in 2016, Melbourne, Australia has been once more the stage to implement sports ...

Fan Engagement: Cool versus Creepy

Fan Engagement: Cool versus Creepy
2017-04 (see also LinkedIn) For a long time, professional sports teams and event organizers have been trying to solve a conundrum: How to better engage with their fan that comes ...

Making Game Day more profitable and improving Stakeholder Engagement

Making Game Day more profitable and improving Stakeholder Engagement
2013-11 More data, more statistics, and more information nowadays presents an advantage in sports.  Today's sport and event industry uses technological advances to manage ticketing and yield, concession sales and ...