News & Resources
2022-09 In the digital era of marketing, the way businesses are trying to reach and communicate with their customers has shifted significantly. No longer is there a surplus of customer ...
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...
2020-09 The smart stadium extends on-field data analysis to off-field information technologies. From networked stadium infrastructure, in-stadium Broadbent or cellular networks, security, merchandise and concessions to links with transport, broadcasting ...
2017-09 Social Media analytics can provide insights into fan engagement that previously have not been available on such a large and far-reaching scale. Twitter's interactive NFL followers map (see #NFL2014 ...
2017-04 After successfully completing tests of the new technology at the FIFA Club World Cup in Japan in 2016, Melbourne, Australia has been once more the stage to implement sports ...
2017-04 (see also LinkedIn) For a long time, professional sports teams and event organizers have been trying to solve a conundrum: How to better engage with their fan that comes ...
2013-11 More data, more statistics, and more information nowadays presents an advantage in sports. Today's sport and event industry uses technological advances to manage ticketing and yield, concession sales and ...
