News & Resources

The Explosion in Sports Content Creation
2022-10  In the digital era of marketing, the way businesses are trying to reach and communicate with their customers has shifted significantly. No longer is there a surplus of customer ...
Is the future of Fitness destined for the Metaverse?
2022-08 The term ‘Metaverse’ was quickly thrust into the Spotlight back in October 2021 when Facebook’s parent company announced that it would be changing its name to Meta. Since then, ...
Risk of a fragmented future in sports broadcasting
2022-07 The new norm within sports broadcasting has quickly begun to shift towards streaming and over-the-top (OTT) media services. Gone are the days when sports were all broadcast through traditional ...
Comparing the Business of Sport and Esport
2022-05  Esports has quietly been growing rapidly over the past few years. Although it may still have quite a way to go compared to some the largest sporting leagues in ...
Why Big Data empowers the Single View of the Fan
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
How Big Data enables Fan Engagement
2022-03 The introduction of Big Data into sports has opened a whole new door for the world of advanced analytics within sports. Different leagues and clubs are embracing game statistics, ...
What is the role of sportstech in player safety in American Football?
2022-02  With the Super Bowl being one of the biggest annual sporting events costing a hefty US$7 million for a 30-second commercial spot these days, the spectacle is garnering the ...
Only open platforms are the future of connected fitness
2022-01 The question, what role technology plays when it comes to the future of the fitness industry, has been subject of many studies and opinions. The pandemic has accelerated the ...