News & Resources

Is the future of Fitness destined for the Metaverse?
2022-08 The term ‘Metaverse’ was quickly thrust into the Spotlight back in October 2021 when Facebook’s parent company announced that it would be changing its name to Meta. Since then, ...
Why Big Data empowers the Single View of the Fan
2022-04 Fuelled by large volumes of data created at increasing rates and derived from a variety of sources, Big Data enables a single view of the fan to foster quality ...
What is the role of sportstech in player safety in American Football?
2022-02  With the Super Bowl being one of the biggest annual sporting events costing a hefty US$7 million for a 30-second commercial spot these days, the spectacle is garnering the ...
Only open platforms are the future of connected fitness
2022-01 The question, what role technology plays when it comes to the future of the fitness industry, has been subject of many studies and opinions. The pandemic has accelerated the ...
Sportstech Ecosystems - Panel Discussion
2021-06  The University of the Armed Forces in Germany invited Martin Schlegel to discuss entrepreneurship in Sport.  In his role as a Director and Board Member of the Australian Sports ...
Blockchain in Sport means more than Cryptocurrency
2021-03  Application of Blockchain technology in sport means much more than the use of cryptocurrency.  When the Sacramento Kings launched a blockchain-based auction platform in early 2020 “they relied on ...
Divergence of Media and Data Rights
2021-02  Sports media rights are marketed globally by selling licenses to various channels that broadcast events regionally.  Besides the conventional broadcast footage, sports performance data derived from the athletes' wearable ...
Sport as a Validation Platform for Technology
2021-01  “Sports technology can be viewed as a great validation platform for applications outside of sport and for knowledge diffusion into other sectors” 1.  Technologies in athlete monitoring and assessment ...
Book '21st Century Sports'
2020-10  The Book ‘21st Century Sports’ looks at the effects of technology-induced change in sport within the next five to ten years and provides food for thought for what lies ...
STWS Sports Tech Feed
2020-04  The Sports Tech World Series invited Martin Schlegel to discuss some of the trends in sports technology as part of its Sports Tech Feed.  STWS's podcast hosted by Thomas Alomes ...
Berkeley Haas - #studentalways
2020-02  The Haas School of Business at the University of California, Berkeley interviewed Martin Schlegel to discuss the Executive Education program at Berkeley Haas.  Read the interview here. ...
CES 2020 - Sports Technology
2020-01 The numbers of CES as the world’s gathering place for the business of consumer technologies speak for themselves - more than 175,000 attendees, 4,500 exhibitors and in access of ...